What Universities could learn from Pro Wrestling and WrestleMania

If you smell what higher ed is cooking

In recent years, the world of professional wrestling has undergone a remarkable transformation. What was once dismissed as "fake" or "lowbrow" entertainment has now become a global phenomenon, attracting millions of viewers and generating billions of dollars in revenue. And as I've studied this fascinating cultural phenomenon, I've come to believe that universities could learn a great deal from the spectacle of WrestleMania and the broader world of pro wrestling.

At first glance, it may seem absurd to suggest that universities could learn anything from pro wrestling. After all, what could these two seemingly disparate worlds possibly have in common? But as I've delved deeper into the psychology of pro wrestling and the dynamics of the wrestling industry, I've realized that there are several key lessons that universities could benefit from.

First and foremost, pro wrestling is all about storytelling. From the larger-than-life characters to the dramatic plot twists to the epic battles in the ring, wrestling is essentially a form of storytelling brought to life. And this is precisely what universities could learn from. Too often, academic institutions get bogged down in the minutiae of research and data, losing sight of the human stories behind the numbers. By incorporating more storytelling into their curricula and communication strategies, universities could better engage with students, faculty, and the wider public, creating a more vibrant and dynamic intellectual community.

Another lesson that universities could learn from pro wrestling is the importance of branding and marketing. Wrestling companies like WWE have mastered the art of building a brand, creating iconic characters and storylines that capture the imagination of fans around the world. Similarly, universities could benefit from developing a strong brand identity and marketing strategy, one that effectively communicates the institution's values and strengths to the wider public. By doing so, universities could attract more students, secure more funding, and become more influential players in the academic world.

But perhaps the most important lesson that universities could learn from pro wrestling is the power of spectacle. WrestleMania is not just a wrestling event - it's a cultural phenomenon, a spectacle that attracts tens of thousands of fans from around the world. And this is precisely because wrestling companies understand the importance of creating an unforgettable experience for their fans. From the pyrotechnics to the elaborate entrances to the dramatic finishes, wrestling companies go all out to create a spectacle that leaves fans breathless. And universities could do the same. By investing in high-quality facilities, hosting engaging events and lectures, and creating a sense of excitement and anticipation around their academic programs, universities could create a truly unforgettable experience for students and faculty alike.

Of course, there are many differences between the worlds of pro wrestling and higher education. But I believe that there are also many valuable lessons that universities could learn from the spectacle and drama of WrestleMania and the broader world of pro wrestling. By incorporating more storytelling, branding, and spectacle into their strategies, universities could become more engaging, more influential, and more successful institutions of higher learning.